Advantages of having a Website
Starting a website for your business will include both additional costs and added benefits. The costs associated with creating a new website is normally once-off, with web-hosting (your space on the internet) incurring a minimal monthly fee. It is important to keep your website updated in order to keep your clients well informed. Website maintenance and updates are normally done as required; once-off, monthly, quarterly, or annually at an agreed rate.
Advantages of having a website for your business:
- Your business is available 24/7
Having your business online allows your clients or potential clients access to information as and when they need it. From simply looking for information on your business, like directions and contact details, researching about your products and services, to interacting with your business online (e.g. online ordering or quoting systems). Having your business online can assist your clients in real-time, not only providing immediate customer satisfaction but also freeing you and your staff to focus on other important business issues.
- Provide extensive information about your products and services
A business website is far more than a product brochure. You can provide your clients with relevant information, including up-to-date descriptions and photos about your products and services. Additional information about your company or industry with related articles or news can also be provided.
- Sell services and products directly
Having access to your products and services online clients can interact using various online applications to engage in business with you. They can request an online quote, enquire online about your business, order products or services online, or purchase your products and services online via a payment gateway.
- Increased your client base
Before the evolution of the internet you had to rely on clients finding your business under a general heading in the telephone directory. Having a business website provides your company with an Internet presence that allows clients to locate your business based on your products or services as set out and optimised throughout your website.
- Educating clients about your business
Due to the ease of browsing the Internet, many clients prefer to research products and services online before purchasing them. By having a business website, you can inform your potential clients of your unique products and services. You can also indicate what separates your business from your competitors. Having a business website will allow your clients to familiarize themselves with your organisation and make them feel comfortable to conduct business with you.